From the top / Linen 100% Italian linen mattress cover ¥42,900~ / Mouton bed pad using Australian merino wool ¥495,000~ (tax not included) / Two layered horsehair mattress (side fabric is 100% organic cotton) ¥473,000 per sheet (tax not included).
It’s said that we spend about 1/3 of our lives in bed cloths, that is, sleeping. If you can get a good night’s sleep to restore your energy, you’ll surely enjoy the rest of 2/3 of your life. So what is a good night’s sleep? When you take a closer look at it, the moisture seems to be greatly involved. The reason is 60% of our body is water. Natural material bedding maker Ishitaya, was founded in 1923 as a cotton making company. The mechanism of a good night’s sleep taught by the company’s “sleep environment instructor” certified by the Japan Sleep Environment Society is quite to the point. “When a person lays down and is well supported, he or she relaxes very naturally. Breathing deepens and the heart begins to beat slowly. Putting yourself in temperature slightly below body temperature around 33˚C and humidity of around 50% in the bed climate (the temperature and humidity of the space between the person and the bedding when you sleep) makes it easier to sleep. That’s why moisture control is so important to beddings” says Yoshimi Tanaka, the president and CEO. Among many natural materials, the finest combination that Ishitaya proposes for “the most comfortable sleep that raises to heaven” is the layers of woven from horsehair, wool, and linen. The most curious part is the horsehair (horsetail). According to Ms. Tanaka, the mattress using horsehair is “attractive for its hard but not too hard sensation for sleeping.” “We use horsehair from , manufactured by traditional craftsmanship in a small Austrian village. The strong curls of the horsehair is obtained by the process of loosening the horsetail, then knitting it in a rope, steaming, drying, and loosening again. Moreover, paying attention to the relationship between the humidity in the air and the tide of the moon, the process schedule is decided according to the moon age calendar. I was completely impressed by their craftsmanship attitude! The horsehair regulating the perfect humidity was produced in this optimum environment. Its springiness is outstanding. It has the ultimate sleeping comfort with the durability of over 100 years. In addition, breathability, moisture absorption and moisture release rate ranks one of the best among the natural materials. Horsehair bedding is not a lifetime product but actually a first-class product that can be passed down to the next generation ”
THe side fabric is packed with pouch parts containing horsehair, and you can take them out and wash to maintain the natural antibacterial eect of horsehair. Like the cuticle of the hair, the wind blows through the curled horsehair controlling humidity with excellent breathability.
Mouton has a strong crimp with plenty of air, a natural berwith very low thermal conductivity. Using the nest merinowool, taken only from the dense central part of the back muscle of young shorn lamb, 6-12 months old. A versatile natural material that is very comfortable all year round.
It’s light, soft, smooth, and undoubtedly warm. Although it’s indispensable for the coming season, cashmere actually comes handy as a summer quilt. Not only as a luxury material, but let’s use it as the best bedding. Maybe a good idea to introduce them into your bedroom
It absorbs and releases moisture with excellence, also stain-resistant and dries quickly. A truly versatile natural material with high durability. e Italian linen is sewn in Kanazawa. e natural material specialist, Ishitaya’s new standard comes in variety. Enjoy the hotel-class comfort every night.
Mouton’s bed pad is what you want to add on top of that mattress. “The sleeping comfort is completely different with or without this one !” Ms. Tanaka says with great acclaim. The crimps of the long hairs contain plenty of air, and its natural springs cushioning support the body, and fill the gaps in the mattress to prevent the body temperature from escaping. Linen is used for the bedspread that wraps them all and touches the body directly. What stands out is its water absorption and moisture release. Thick and soft texture excels so does the light and elegantly thin feeling. A proper use according to the season and mood, the degree of good night’s sleep will increase significantly. The most excellent sleeping comfort made of high-quality natural materials. Once your body remembers, there won’t be no going back.
Shop / Tel 076-298-4800 11:00-19:00 Dining / Tel 076-298-7800 11:00-19:00 （L.O 18:00） Holiday Tueseday The new flagship store of Ishitaya, the company that’s been proposing comfortable and healthy daily life through bedding. Along with a bedding shop and a hands-on showroom, the visitors can also enjoy fermented menus with seasonal ingredients for lunch at the dining room. In the bedroom set up in the semi-basement, limited for one group per day, you can experience accommodation (advance reservation only).
Scandinavian design is simply joyful. Bold graphics and colors make me smile. From clothes ,sundries, interiors to stationaries, it’s just countless. ough my favorite is the textile and the bath towel. I love looking at pretty dresses being worn rather than myself dressed up in them. In fact, this is one of my favorite shops to buy gifts. I’ve never been to Finland, but I’d some day love to see the land where these lovely designs were born.
I visit here almost every week. ere’s always something new like limited models or exclusive items. As a sneaker lover, I’m more than happy staring at the walls lled with sneakers. On top of that, they have enough Nike’s that I love. “You can’t nd so many Nike’s in Hokuriku else where” the familiar sta says. Not only the shoes but also I sometimes check out outts. Imagining that T-shirt ts perfectly with this sneaker, this type of daydream keeps me here for a while.
モリタニシュウゴ｜武蔵野美術大学、LONDON CENTRAL SAINT MARTINS MA 卒業。国内のデザイナーズアパレルブラン ドにて、パタンナー・デザイナーのキャリアを重ねたのち、2012 年 New Balance 入社。New Balance グローバル インラインのデザインを行いながら、TOKYO DESIGN STUDIO New Balance のクリエイティブデザインマネー ジャーとしてデザインならびにブランドディレクションを手がける。
“High performance shoes with the use of a Japanese traditional clasp inside its innovative design. How did it all happen?”(PHAETON/Yoshihito Sakaya) The new lineup from TOKYO DESIGN STUDIO New Balance(TDS) ‘FuelCell Speedrift TABI’ grabs attention with a stunning grasp of aesthetics. The design team of TDS are from both US and Japan, pursuing the purity and quality of the Japanese craftsmanship towards their own innovation. Leading the project is the creative design manager, Mr Moritani. “The idea of TABI was developed along side the concept store ‘T-HOUSE’ which opened in Hamacho, Nihonbashi this summer. T-HOUSE was originally a 122 year old Japanese style warehouse in Kawagoe which we relocated. We were deeply impressed by the craftsmanship in the structure, and felt we should embody this feeling in our product. A tabi (traditional Japanese foot wear) came up as a concept, but its design was also tabi all the way. Many said its presentation was too straight forward, but by adopting the sole unit of FuelCell Speedrift, the newest performance running shoes, I was sure that the combination of the latest technology and the design’s uniqueness would work out fine. We had to overcome obstacles to express tabi as a shoe, by taking notice of what New Balance values the most, “what best fits”.
We really wanted to emphasize the good fit and the good support. To achieve this, we came up with a sock liner inside, but the small difference of the upper double layer changes the feel for the wearer entirely. The patterns and how it stretches, and the combination with the clasp, through much trial and error we were able to make this comfortability possible.” That’s why TABI is not just about its looks, but also the uncharted fit. Very light, with just the right holding sensation, and the toes moving freely inside. The feedback we’ve had from people who’ve worn the shoe is that “it feels like my feet are jumping!” “The sole unit of FuelCell Speedrift is for competitive running shoes, and is highly reactive with the ground. It’s made up of only two parts so you feel as if you’re only wearing socks. Its structure won’t disturb any part of your foot.” Balancing craftsmanship with the highest technology, without bias to one or the other but instead respecting the value in both is the beauty of Japanese manufacturing, he says. Perhaps this thought lead the way to TABI. “Working together with the international team, the ‘Japan’ inside me became more clear. The task of TDS is to create new design, product and concepts that ordinary New Balance don’t suggest, and we want to push that limit even more. Not only limiting ourselves to shoes or apparel, we want to share our creation and our culture from many angles, and boost the New Balance brand in ways the fans have yet to see.”
SHUGO MORITANI | Graduated form Musashino Univ. and LONDON CENTRAL SAINT MARTINS MA. Pursued career as a patterner & designer in domestic designers brand, and in 2012 joined New Balace. Designer of New Balance global inline & creative design manager for TOKYO DESIGN STUDIO New Balance / designer and brand director.
TEATON came on the scene next to PHAETON in July 16th this year. A tea shop made by the owner Yoshihito Sakaya, after ve years of planning without any compromise. e store is a living thing. e newborn TEATON is like a baby who received life in this world. e shop will change and deepen over the years, and every time you visit, it will provide you a moment of healing and a lot of awareness. at’s the reason why people visit here. Here are the 10 things that make up TEATON. Innite joy lurks inside the door of the white box that’s standing there.
e owner Yoshihito Sakaya, one day met a famous black tea from the mountainous region of Nepal and was fascinated by its taste. e name of black tea is “Black Dope”. It has a delicate taste of blend with a smoky fragrance and a pure sweetness. Gently close your eyes and immerse yourself in the afterglow, and you’ll be embraced by the beautiful mountain range of Nepal. Beautiful teas are waiting for you. It’s worth a visit just for a cup.
e rst bite is the most delicious. e rst bite has the most powerful impression and creates a rhythm of appetite. When you take time eating, you’ll get tired of the unchanging taste inside your mouth. at’s why we try to add some drink to refresh the mouth and bring back the deliciousness of the rst bite. e taste of black tea changes over time and temperature, making even the afterglow delicious. From the firrst sip to the last drop, please also enjoy the time you spend with the tea.
The water determines the outline of the tea. at’s why TEATON thoroughly researched the water we use for the tea. To appreciate the very rst excitement you feel in the mouth, we wanted water that brings out the sharp taste. e tea leaves jumping in the teapot looks like they’re enjoying the dance with the delicious water. A great pairing of carefully selected tea leaves and beautiful and delicious water from Ishikawa prefecture. After receiving the order, we carefully extract the tea leaves of single origin one cup at a time.
There’s a cup of milk tea in front of you. Milk tea using soy milk unique to lactose-free TEATON. Carefully extract the avor from the tea leaf exclusive for milk tea, and add the soy milk for the soft taste, naming this the “Black tea soup”. It has a deep and natural sweetness. Bring a sip gently to your mouth and feel your heart relax, I’m sure you’ll be smiling naturally. Sweetness brings us smile and happiness.
6 小麦 粉、白 砂 糖 がなくても幸せ Happy without our and white sugar
All sweets oered by TEATON are gluten-free and lactose-free. Simply uy and moist. e taste will make you grin. If you weren’t told, you’ll never notice that there isn’t any sugar or our in it. It’s delicious and comes natural to your body. Sounds really fascinating, isn’t it?
A secret tea room wrapped in black plaster walls. Beautiful light comes in through the roof light. Let’s free our mind quietly from both smartphones and flood of information. e secret door opens only on special occasions.
If you turn the pages painted in jet black, you’ll only nd a cup of tea on each page. About the tea gardens, and about the avor and its feature listed in details, feels as if you’re reading a story of a black tea. ere are many stories before a cup of tea reaches you, and TEATON want to share each of them with you about our loving tea. Let’s save the fun till you open the menu for the first time.
Cedar trees, lemons, pomegranates, wild owers, and lots of herbs … Together with the changing expressions of the four seasons, plants deepen themselves by aging. Freely and strongly it grows, one day for this garden to become a jungle.
10 会 員 制であるということ The meaning of a membership system.
TEATON does not serve coee, nor soft drinks. It’s simply a tea specialty shop. TEATON has chosen the membership system for our beloved customers. We want our customers to spend a delicious and luxurious time from their hearts. We are confidentdent and determined not to betray customers‘ expectation whenever they take that one step inside. We simply want to create a pleasing space with the customers.